At some point, living and recording became two different things.
PopMe exists to bring them back together.
Where PopMe comes from
PopMe is born from more than two decades of decoding what makes people fall in love with brands, and with each other.
Over 25 years, our co-founder, Adriana Rocha, showed that real connection between people and brands exists and can be measured. She built communities for some of the world’s biggest brands and created NetLoveScore, Brazil’s pioneering brand love indicator. But social media chose attention over connection.
PopMe is the answer: a platform where people connect without performing, moments are kept as they truly were, and intelligence serves those who live, not those who watch.
“Two decades of evidence point to PopMe.”
Recording a moment became
producing content.
Along the way, algorithms, filters and public validation began to take up more space than human presence.
And what was created to bring people closer... started competing with authenticity.
PopMe wasn't created to follow the market. It was created because we watched the market change.
Capturing got more elaborate. Editing, easier. And little by little, recording started to exist to be published, not to be lived. Every PopMe tool exists to prove one thing: there's a real person on the other side.
Pops
The record of the instant, captured while it happens. With dual camera active and no upload possible, a Pop records both what is in front of you and your reaction, in photo, video or a combination of the two. No external editing. No gallery. Only what was lived.
Traditional platforms monetize attention. PopMe monetizes participation.
Instead of selling banners, interrupting feeds or competing for seconds of attention, we built an ecosystem where value flows among those who actually take part in the platform.
Everyday people find in PopMe a place to record what they live without having to produce anything. They create Pops the moment they happen, join Channels with the people who matter and react to what others live. Entry is free, and anyone who wants to go deeper has the PopMe Pass to go further.
The future won't be more connected.
It will be more human.
And we're building the technology to make it happen. It happened. Just Pop.
